WEBSITE OPTIMIZATION AND WEBSITE MARKETING

What is Search Engine Optimization?

Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic.

Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a web site through "search engine optimization."

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

So how can we help?

1. Keyword Research & Analysis ( return to services page) - Choosing the correct words people use to find services or businesses similar to your business is a critical step in ensuring that you are reaching the correct target audience.  First, we must identify what words are most likely used to find a business in your industry.  Second, we use tools that show how often certain keyword term combinations are used in the search process and find other relevant keywords searches.  This allows us to target the correct keywords.
   
   
2. Site Optimization ( return to services page) - After determining the best keywords for your business, we go through your site and optimize it for the search engines. Most search engines rankings are determined by a computer program, using specific criteria to rank the listings. Typically, people do not create the pages on their Web site with the idea of matching the specific criteria that search engines are looking for. We will tailor the pages on your Web site to be more "search engine friendly".
   
   
3. Pay-per-click Placement ( return to services page) - Pay-per-click search engines are fast becoming a key element in any successful search engine marketing campaign. These types of search engines allow you to bid on keywords or phrases, and your ranking is simply determined by your bid. Alegre Design works with the pay-per-click search engines every day, and knows how to maintain the right balance of cost vs. effectiveness. We will conduct an analysis of your keywords, and determine where your bid levels should be set to get a high return on your investment.
   
   
4. Submission to Search Engines & Directories ( return to services page) - There are about 20 search engines and directories that account for over 99% of all searches on the Internet. We focus in on these and know how to submit your site so that it ranks well. Some of the directories, such as Yahoo!, charge a listing fee. Any listing fees are incorporated into your total budget at the beginning so there are no hidden costs or surprises.
   
   
5. Ongoing Tracking & Analysis ( return to services page) - This is probably the most important, and most forgotten, step in the search engine marketing process. Each month, we will send you a complete report on how your site is doing in the search engines. We know how much your traffic has increased and where you currently rank in each search engine. If you have an e-commerce site, we will also track your monthly sales. If you are not satisfied for any reason with your results, we will immediately devise a plan for improvement.